I am not able to understand your question see when ever you ask something please make it clear, wat i understand now is u wanna know how to create awareness using marketing concepts...
Awareness starts with educating the consumer base.... try %26amp; know why, what %26amp; how the coustomer think when you are spreading awareness... the best media would be Word of Mouth / TV, News Paper Ads....
Word of Mouth is Difficult %26amp; Non Expensive way where effect is higher...
Advertising is quite expensive but results may be not very much favorable....
I guess have answered your question
Regards
vkey@ymail.comB) How would you apply your knowledge of marketing concept to create awareness and?
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